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« on: July 26, 2012, 10:44:06 AM »
Honestly, kickstarter wasn't really a hassle. The website as a whole could be better organized but overall it wasn't as horrible as it originally seemed. Luckily for me this isn't my first rodeo when it comes to running a business as this is the 2nd company I founded and am currently running, so putting in the work wasn't new. It was the prep which was the hassle as this was a first for me in this field.
Rewards are without a doubt a gimmick but in they end they could pay off, literally. It's all marketing. Sure you go to McDonald's for those tastey nuggets and Big Mac, but what's an extra $1 for that collectible cup? You don't go there for the cup (in most cases) you go there for the food, but it's the marketing of that add on which pushes you to put out that extra $1. Look at my Grid campaign, if I sold just the deck, the kickstarter would've maxed out at approx. $40k, (and I was selling decks starting at $7/8, which i believe is one of the cheapest KS decks) but I raised over $47k and broke some records. I'm sure others like Brimstone and Revisions could of done the same, if not more, but they only focused on the cards. Which is absolutely fine. But if you would enjoy seeing some decent profit, which is usually the point of any startup no matter how much you enjoy producing the product, you have to put in the work and work some marketing.
As for the Gaffs, I am going to look into it for our upcoming deck. Time to do some digging.