A little late to the party, but here are my two cents:
App Store or iTunes Store? Two very different things. If talking about the App Store, prices were set early by developers. I feel they made a mistake going to the low cost so early, but the freemium works well for those that can demonstrate value and market the hell out of their product.
Which reminds me, want to see the first screen shot of our solitaire app? [tried attaching an image, we'll see if it works.]
To be able to produce a game, or deck, or any other product to show first and then sell takes a lot of time and capital up front.
I think if you sold 2500 decks at a slightly lower price, you'd make more money than selling a super-limited edition at a price that make people take pause. Smaller profits per deck, but lower costs per deck and higher number of decks to sell will put you into the black very fast.
I think this is an inaccurate statement. Selling 2500 decks at a higher price is more profitable than selling them at a lower price. Now if you mean selling 100,000 decks at a lower price versus 2,500 at a higher price, that might be accurate depending on the respective pricing.
I do agree with the comic book analogy though. When decks are being produced with three, four, and five variants for the sake of ‘collectability’, it’s not good for an industry. You end up with things like X-Force #1 that everyone buys 5 of each of because there are different trading cards in each one. And then people start speculating, which is the death of these industries, or at least the ending of a chapter. When people start buying bricks ‘to sell later’ and not because they genuinely want to collect them, that’s where you start running into problems. Chances are you’ll be selling them to yourselves in a few years and maybe the occasional collector that came in after the boom.