Hey guys!
Thanks for checking out EXPLORE, be it here at Discourse or on the Kickstarter page itself!
I like these and wanted to get two but it's a really pricey deck.
But the thing that could absolutely sink this project is the price. The US dollar and Australian dollar tends to trade at very close to 1:1, even more so than does the Canadian dollar. $20 for an EARLY BIRD of a single deck is way too high for even the regular price. Setting the regular price at $22 will severely curtail your potential backer pool. Granted, you can ship within Australia and the US without charging extra, but that's still 20 bucks for a single deck. People balked when $15 started becoming common, and that was less than a year ago. The only new decks I see selling in that price range are the multi-artist collaborations that are collected more for their value as art than their value as playing cards. I imagine your Asian and European customers won't be happy - an extra $12 for shipping, bringing the total to $32 for an early bird and $34 for those not fast enough. You'd be amazed at the volume of sales generated by Asian customers among all the playing card companies and designers - as a culture, they love to play cards.
The heavy chain attached to that anchor would be your $20,000 goal. Sure it's possible to hit it, but why so high for a single deck of cards? We know deck projects can be done for much less - even half that much would be considered an adequate amount. Is it because you're paying so much for international shipping of the decks bound for Australia? Seriously, that sounds like a lot - more like a 5,000-deck run or maybe even a 7,500-deck run rather than a 2,500-deck run.
MOD NOTE: this topic and the first topic shown here were originally posted to the topic for this deck in the Design/Dev board.
Yes, I've been approached by a number of people expressing concerns and thoughts on the high price of the deck and the high funding goal. The reason why, it's set so high is because of the costs of individually designing the cards. The design work is being contracted. I'm not sure how many hours do decks like the Feds or Shane Tyree's cards take to produce, but for EXPLORE, I'm projecting the total design hours itself to reach 250+ hours. And, looking at the progress of the hours on the project, the total of hours will go there. I've thought about cutting the costs by including less things in some of the cards, but that would compromise the quality I want for the deck.
The deck looks beautiful.
The card images are a mix of framed and frameless faces. Pick one style and stick with it.
You need a better, sharper image of the card back and the other sides of the box.
@Don: I'm taking the feedback you initially gave on the D/D section and we are making them borderless.
I've overlooked updating some of the Kickstarter images but will look at them immediately and upload the tuck box die for the back and other sides of the box.
Thanks again everyone for your encouraging words and support!
-Harris