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« on: June 23, 2014, 01:36:47 AM »
Hi guys,
Please feel free to call me Tade.
I really appreciate the constructive criticism. To be honest i know my pledge amount is relatively high.
Based on other playing card projects on kickstarter I estimated about 2000 cards give or take to ship to my backers. I added this amount to the number of cards I need to produce (5000), giving me a total of about 7000 cards. I decided to produce 5000 (plus the 2000 for backers) at USPCC because it was a healthy amount to get my project off the ground and because producing twice the minimum at USPCC brings my unit cost down by a significant amount. I need this unit cost to make a healthy growth margin. The cost of producing the cards alone is higher than the $15000 you pointed out and I need to account for other startup costs as well. Im still trying to figure out if its best to cancel, slash costs, settle for a lower amount and hope i overfund. But a lot of the costs go into actually bringing the cards to market, costs that are essential to selling the cards and cant be paid for after the cards are sold.
In terms 'selling' the apprx 2000, I assumed that if i included the amount of producing the additional 2000 units and the approximate cost of shipping them to the 1k plus backers then I would be OK. Im a little confused by your 3rd and 4th point. Are you inferring that i'm in fact not raising enough to fulfill the cards to my backers? If so, kindly explain.
In terms of hiring a designer, I don't have the technical skills for photoshop and illustrator but I art directed the project from start to finish-- working hand in hand with the designer every step of the way. You're right the face cards may be a little simplistic and I still think the design needs to evolve but I had budget constraints. For instance the Jack in my initial sample wasn't up to par thats why i don't have images of it in my first prototype. I have included a file of the revised Jack, and some pattern inspiration for an improved package. My hope is that as the brand grows, the design will as well. Perhaps I might have the opportunity to work with one of you!
I really appreciate the advice. Ill see how things go in the next few days before I make a decision but I would appreciate any referrals for blogs or any support.
Thanks so much