Thanks for the quick feedback Don. I've replaced the pdfs with jpeg images so we can all see it now!
I kinda figured the relocating pips wouldn't be a popular decision. Personally it feels like a great way to give the whole field a little something extra while still keeping these cards relatively quiet compared to the courts, but I can see how that change can throw people. It probably is something that costs more then it gains.
One thing that might begin to enhance the theme is that I've planned for each family to wield weapons or objects that suggest their strength. The "might family" will have pikes and axes, and the queen even holds a blade, while the "zeal family" holds scepters and sticks because their strength is in their belief rather than their physicality. I've also changed the facial expressions for each family to subtly denote temperament. It's possible that this would make itself clearer when viewed as a complete set rather than a small sample, or like you suggest, it just isn't working.
I feel like one of the biggest strengths of the classic courts is that they are not especially differentiated from one another. The jack of hearts isn't much much different from the jack of spades, etc. The idea that the courts should be deeply distinguished by physical features or else what's the point, I don't really feel the same way about. I thought the moves I've made so far were pretty strong, not terribly dramatic, but strong nonetheless.
Like you said, that probably doesn't convince alot of collectors who have seen countless designs and need something to scream at them to be different, but I really don't want to do a "theme" deck. I wanted the theme to be a provocative idea, something to inspire a little imagination on the part of the user, and not be rigidly defined characters ie. one jack is skinny and decrepid and wears ragged clothes and another is handsome and buttoned-up. I guess that isn't really happening with this deck right now. I feel that the artwork is much more important than theme, but from the sound of it, the artwork isn't doing much for you?
Thank you again for the feedback and please keep it coming!