1
Design & Development / Re: What does a custom card design need to be successful?
« on: February 06, 2017, 06:13:17 PM »
As much as I hate to admit it... Mass appeal is a factor that shouldn't be overlooked. The art can be good, but if the theme isn't specifically appealing to me, and the creator isn't someone I've seen around before it's already an uphill battle at that point sometimes. Now if the art work is AMAZING then that's enough usually right there.
For me personally, the tuck case and card backs play a HUGE role in selling me on the deck. Sure the face cards matter, but the amount of time someone puts into creating all the custom faces compared to the time spent on the card back and the tuck is typically out of proportion to the amount of sway the tuck and backs have on me.
Artificial scarcity can be a compelling factor in the right circumstances.
Another factor that could cause an otherwise great deck of cards to only do mediocre on Kickstarter or fail is MARKETING. I know this one can be hard, but honestly building buzz before launch and prepping whatever fan base you have will lead to a better turn out at launch. Also, for ANY Kickstarter, the amount raised in the first 1-24 hours is a big indicator for those on the fence. This is true for Kickstarters or stores and restaurants. If the place is dead or has a dead opening then it doesn't attract as many new people. If the joint is hopping then it draws in other potential customers.
That's my off the cuff 2 cents. Probably not worth much!
For me personally, the tuck case and card backs play a HUGE role in selling me on the deck. Sure the face cards matter, but the amount of time someone puts into creating all the custom faces compared to the time spent on the card back and the tuck is typically out of proportion to the amount of sway the tuck and backs have on me.
Artificial scarcity can be a compelling factor in the right circumstances.
Another factor that could cause an otherwise great deck of cards to only do mediocre on Kickstarter or fail is MARKETING. I know this one can be hard, but honestly building buzz before launch and prepping whatever fan base you have will lead to a better turn out at launch. Also, for ANY Kickstarter, the amount raised in the first 1-24 hours is a big indicator for those on the fence. This is true for Kickstarters or stores and restaurants. If the place is dead or has a dead opening then it doesn't attract as many new people. If the joint is hopping then it draws in other potential customers.
That's my off the cuff 2 cents. Probably not worth much!