Exactly what I meant by "lacking the simplicity and elegance". I'm not even a magician and don't intend to become one, but what I love the most in a deck design is elegance. Artifice, Crown, what we've seen of the Mana deck, Arcane, even Tally-Ho in a less eye-catching way, those are designs I would buy by the brick.
But I definitely like the artwork on those. I'm curious to find out if they have custom faces and pips as well, since the Crown deck had standard Arrco faces I believe.