These appear to be an advertising pack from Beirut printed in the mid-1950's featuring scantily clad women. Not a lot of value here but a nice collectible.
Based strictly on the fashions shown in the imagery on the cards, I might even wager a guess at early 1960s, but it's just a guess. If it is 1950s, I'd say late '50s rather than early '50s. The cars on the joker look more '50s, but the clothing on the women looks later.