Don, you'll find that hype is this markets selling point. Smoke and Mirrors are so popular they are self hyped and adding more hype will drive sales.
Oops, I actually meant Kpop. I think the teaser is funny and a smart ad. And I agree with you on the earlier posts you made explaining why the v4 is there and what it means. However, I also agree that it would be nice for us to finally see the cards and/or a release date. And sure, J&T, hype increases sales, but when they are such a big company, I think that creating hype BY showing the cards would be even sarter and more attractive to us.
That might have worked when the market had a couple of major players and that was it. But that's no longer the case. Everyone and their cousin wants to make a deck of playing cards, and thanks to things like Kickstarter, Diavoli and HOPC, a fair number of them get a shot to do so. USPC has even stepped up their game and started expanding their offerings - probably another offshoot of their collaboration with Theory11.
Also, do you really have a clear idea of how "big" D&D Industries is? You'd be surprised at just how small many of these companies are, in terms of number of employees. Most of the "majors" (E, T11, D&D, DBlaine, TBC/HOPC, BBM) have nice, polished and professional-looking websites, but the actual employee roster would make them more like a small business, a half-step up from a mom-and-pop operation. It's to their credit that they're able to create the illusion of being big simply by being professional.
OK, I rambled a bit - back to the point...
When there was little by way of competition and the market was small, teaser campaigns were thought of as unique and cool. But by now, we've seen enough of them and they're played out - we want to see the cards, plain and simple, under decent lighting, minus any color filtering and only minimally touched by Photoshop (improved images without them being actually altered to make the products look like something they aren't).
