I believe (I don't have one by me) that in standards all of the faces are the same. That may be where our designer got it
Actually, no. In a Bicycle deck, each face has a distinctive appearance and features that allow you to tell them from the other faces.
King/Spades: curly moustache, scalloped beard, hair curls out, bears a sword pointing up.
King/Hearts: no moustache, split beard, hair curls in, bearing a sword held horizontally behind his head (hence the "suicide king" nickname)
King/Clubs: curly moustache, split beard, hair curls out with loose locks on his right, bears a sword pointing up.
King/Diamonds: head in profile facing his right, moustache, beard curled out, hair curled in, bears an vertical axe behind his head.
Queen/Spades: small eyes, pushed in nose, hair confined under headpiece, younger appearance, bears a flower and scepter.
Queen/Hearts: large eyes, full nose, hair scalloped at edge of headpiece, older appearance, bears a flower only.
Queen/Clubs: small eyes, full nose, hair in a wave peeking out from headpiece, much older appearance, bears a flower.
Queen/Diamonds: similar to Clubs except larger eyes and not as old in appearance.
Jack/Spades: head in profile facing his left, curly moustache, no beard, hair curls both in and out, bears a scepter.
Jack/Hearts: head in profile facing his right, curly moustache, no beard, long hair curled out, bears a vertical axe behind him and a feather in front of him.
Jack/Clubs: no moustache, no beard, hair curls out, feather in headpiece, bears a spear.
Jack/Diamonds: no moustache, no beard, hair curls out, bears a pike.
No standard deck I've ever seen has identical-looking faces throughout. Some people might like that, but most people prefer something that hews a little closer to the standard, at least in that the court cards' faces should all have distinctive appearances making them easily distinguishable from each other. If you believe the ancient lore about playing card designs, the cards were meant at one time to represent famous historical figures, so they were never meant to look identical to each other. It's in the Wikipedia article, "Playing Card".
Consider this for your next deck, if you would, please. Like I said, the Style deck has grown on me some and I do enjoy the handling. The indices are particularly unique, and I'm rather fond of them. While this one isn't my favorite deck, perhaps the next deck will be. I'm at least interested enough to see.
Please, for all that's good in the card design world, don't fall into the trap that some others have - focus more on the CARDS than on the BOX that they come in! A pretty box is a wonderful thing, but if the cards don't live up to it, there's little point.