Hello all,
I've been browsing the past Kickstarter decks to collect data about playing cards and analyze what could be the reason some decks weren't successful. However, I've come across one that I thought could be a success but ended up otherwise.
https://www.kickstarter.com/projects/1299698710/mongol-empire-augmented-reality-decks/posts/1668691
- The design of the front is not bad, and the back of the card is, I believe, good enough for a project to be a success.
- The price is not unusual.
- The box features a nice gimmick.
- They even have an augmented reality feature on the smartphone.
All of these makes me wonder why the project failed. Bad marketing? What might be the reason you don't want to buy this deck?
They focused a little too heavily on augmented reality, a technology that's still in its infancy and not exactly a natural fit with a pack of playing cards.
They also set their budget goals too high, probably owing to the fact that the guy who did the AR work wanted to get paid. This deck, without the AR fluff and nonsense, could have been produced for some thousands of dollars less for sure.
There's also the possibility that there simply wasn't enough interest in the subject matter. Genghis Khan isn't exactly a hot topic of conversation among most Westerners outside of an Asian History class. I applaud the effort to be original, but being original isn't always enough - you've got to be more the simply original to be successful in making a deck design.
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