A few observations and lessons to take away here:
1. It's not enough to simply design a great project. Marketing everywhere, constantly and relentlessly while simultaneously being approachable, fun and responsive is critical. It is also a huge amount of work. Projects that have a lot going for them but don't have that big push to bring awareness have a much harder time.
2. The card market is dumb and uninformed. When you take out the aggressive marketing efforts mentioned above, work like Galvanic and Blue Blood (that have obvious passion and artwork put into them) don't have a huge initial advantage over complete and utter garbage like that Mystic deck. That steaming piles of poo like Mystic can make $1300 but Galvanic comes down to the wire to get $10,000 is sad. In the end the garbage probably won't succeed but that they have any traction at all is indicative of a poorly educated customer base.
3. We all need to support the quality work as much as possible and even if it was free, don't lend support to obvious trash. That's the only way we'll help teach the market what has value and what doesn't.
