Their clothes are sick... They're hats are sick... Don stop wearing those Z.Cavaricci pants and get in style... hahaha!!!! The deck is what it is... A collectible deck... It is the first deck produced by the first company ever to be recognized by the United States Playing Card Co. as their official clothing partner... That's all... You don't buy these cards to perform your cardistry in front of an audience... That's what the Ralph Lauren Rugy deck is for... and it's a bargain at only $40...
I recognize the collector and fashion end of the concept. I actually own a few tees and caps. They very nice, but they're simply not very affordable, that's all.
As far as collecting, I collect for a reason - I like cards, out of the box more so than in the box! These cards just don't impress me, especially at the price. If they were cheaper, sure, why not?
For ten bucks, there's so many more interesting decks out there that someone can buy. Bog-standard Bike faces, a one-way ad back, a boring box, and printed probably with the same stock and finish as plain Bikes as well. For that, I'd sooner buy two or three packs of Rider Backs for the same price.