OK, I guess. They're aiming at intermediate collectors, then...
I just keep looking at what appears to be the most successful and well-liked company in this business, Ellusionist. Except for a few limited edition decks, damn near everything they've made is available on an ongoing basis. Most of the limited edition decks can still be obtained (while quantities last) as customer rewards for large purchases.
That, to me, sounds more like a model to attract both collectors and newbies alike.