I have nothing personal against the blokes at Bedeceived (or is it a one-man operation?) but I know a lot of people inside the industry that have a lot of hate or indifference towards the brand. I absolutely loathe the Style Deck, so no to me it's not the next BC.
However, the owner of it (I believe his name is Colin?) shouldn't want to be the next anything. I certainly don't want to be the next Ellusionist, for example. I want to set up my own brand identity and roll with that, which is what I've been doing. Bedeceived has potential, but it will die very quickly if it's just mirroring another brand. Originality is key to success.
As for TBC using Arrco faces, they may love them now, but I can't not see it as a cheaper alternative. Arrco faces are the default faces USPCC offers. It costs money to use Bicycle faces, and costs more money to modify them. It would be as farcical as when the Buck twins claimed Aristocrat stock was somehow better than Bicycle or Bee despite it being the cheaper alternative and generally being regarded as a low quality option.
Sure, Arrco may look better to some, and it's different, but it will always be a cheaper alternative. To hate on BC for having a good business sense would be silly, but I don't think I could applaud their lack of willingness to take things to a different level.
That said, I love their PR. They browse theses boards, take suggestions and talk to the masses, like Ellusionist. The day I see Bayme on the forum is the day I make him an admin as well.