If this project is, indeed, helping designers create decks, this will be exactly what is needed. More than the financial side of producing a deck (although the financial part is major) designers need someone who knows what is possible using USPCC and how (and when) to make decisions involving the deck production. An ombudsman, if you will. This will speed through the timeline and reduce initial errors in decision making.
If The Blue Crown is willing to provide this service to designers, it will be the best thing that has happened to the craft in a very(!) long time. While Kickstarter is a great service, it does not help the designer with the actual decisions about the card deck.
While I detest the sales policies of The Blue Crown, this will be the greatest thing since the Lithograph press.