I had to work day and night to get my fans by showing teasers, concepts, etc. It's much, much easier to get people to like you when you show them what they should be liking.
I think this site can go one of two ways, either very awesome or very terrible.
The all-caps status updates don't look good though. My advice to the owner of the site, if he or she should end up reading this, is to give people something to look forward to, and not keep it vague and "underground." When you are first arriving on the scene, you can't create hype by acting like the hype is predetermined. At the end of the day, are you selling me hype or products?
Also, transparency does wonders. I've liked a lot of the pages that I do because I enjoy having a more personal connection with the page owner. I have yet to give Skulkor a bother, for example, because I have absolute no idea what their staff consists of.
Also, when I see statuses spammed with your marketing campaign, I tend to get annoyed, and I feel like most people do. I'm sure if I give away tons of decks I can go get people to post "CHECK OUT THE HARLEQUIN DECK!!!" on their updates, but won't everyone see past the ruse as soon as they see the same thing copy+pasted over and over?
And since when is growing your Facebook fan page about giving away goods?! They're tossing out 150 decks and getting what, maybe 100 likes? Damn, for that amount of money I can grab myself 1K fans via advertising.
Regardless, 150 is a darn admirable number. Kudos to whoever there is dropping the dough on that.