Here's how I see the situation. Complete speculation, but as a critical thinker, this makes sense to me, and until proven otherwise I reserve my right to have this opinion:
1. TCA claims their deck will be the worlds best deck, and targets various other highly-successful decks as inferior to their own.
2. TCA reveals their first batch of artwork.
3. The playing card community, collectors, artists and produces blowback on TCA highlighting poor craftsmanship, advertising strategy, and general outlook towards their public.
4. TCA decides to remove their initial artwork revealings after writing inflammatory statements and accusations on or about and against the people they originally targeted in the first place's walls or on their own threads where critique was being received.
5. TCA messages a reputable card production entity (CCC) in an attempt to plant the seed that they are bigger and better (CEO's approval bit) than the other groups producing cards right now.
6. TCA releases yet-to-be-determined-legitimate artwork in order to replace their already revealed artwork to spin their own wheels in a different direction and appeal to the masses.
Now mind you this merely my take on the situation and there may be more to this than we know. I tend to agree with Alex more-so, people who are simply out to "prey" on consumers really have no respect in my book. I'm a little late to the game so I didn't get to see first hand all that they've done to garner this distrust from people, and I usually don't like to go off the he-said-she-said bit in terms of judging of character, but if you have enough people who aren't affiliated with one another saying the same thing, at some point you have to listen.