This is the equivalent of buying the designer handbag with the designer name instead of the generic model from the big-box retailer. Most of them are already sold out, but some remain.
I can't even see this as a collector's item, honestly. It's a serious bragging-rights items, meant to be used and not tucked into the back of someone's collection. They cost what they cost not just for the name, but for the luxury of the materials. I can't say I'm a huge fan of this, but it's not like they're marketing it to me, now, is it? I'm more Joe Six-Pack than this.