(disclaimer - I bought 2 sets of these.... it's called OCD look it up)
I think if they wanted to stick with with the theme They should have them as a set for $20.12.
$12 a deck is overpriced for such a plain deck without custom fronts.
by only printing 1200 of each box they successfully made their 3600 print run seem that much more rare.
But either way I am a sucker for sets (I.E I bought 3 sets of seasons + a signed set + the limited boxed set) and would have probably paid $20.12 a deck, although I would have only bought one set.
I don't however buy the argument most decks sell for $10 this is ONLY $2.00 more... $2.00 adds up, fast.
I am now done with my rambling
(actually it's CDO because the letters are in order. LIKE THEY SHOULD BE)
Nice ramble; it has a sort of "letting my thoughts wander" kind of vibe to it...
Kidding aside, I understand your point of view. People were up in arms when the Fulton's Chinatown deck was announced at $8.88, most people failing to take into account that Chinese people consider 8 a very lucky number and would gladly pay that little bit extra for the good fortune they believe they'd get.
I liked them enough to buy them for myself at that price. If they were more expensive or not as nice of a deck, I'd have let it go without buying a thing. Just a personal preference.