Yikes, as sexy as the boxes are, not changing anything else and printing 10k decks...
Even on the best decks, like these, I don't believe in the T11 route to deck releases.
The thing is he's not the only one doing this, I mean DB has been doing that with all this decks from split spades tally ho, to his white lions.
They're exploiting the main thing wrong with the card industry, people buying large quantities of decks which they believe are "limited," which really aren't. 5k print though limited is probably a realistic estimate of how many decks they were going to sell anyway.
What the heck are you talking about?
First of all, the "T11 route" Alex refers to is taking the same exact deck and upgrading just the box, then calling it "version 2", "special edition" or some similar nonsense and waiting for the collectors to drool and throw money at them.
David Blaine's decks have never done what you've described. Each run had distinct differences going beyond just the box.
Split Spades (Tally Ho) - Tally Ho AoS, custom jokers
Split Spades (Bee) - Bee AoS, I think it had Bee jokers as well.
Split Spades Lions - different back design, SS AoS introduced, "jester face" joker
White Lions Series A - different back design, WL AoS, "lion in rain" jokers
White Lions Series B & Black Label - same back as Series A, but SS AoS and jokers.
These differences aren't huge, but they're far more different than, say, the difference between Bicycle Titanium v1 and v2, or DeckONE v1 and v2.
A realistic estimate? That's nonsense. It's an EXACT NUMBER. You make X amount of decks, they sell out and lo and behold, your "realistic estimate" becomes fact. They ARE limited. Even if made in quantities of THIRTY or FORTY THOUSAND. In this industry, "limited" basically means this: we made a single print run and we don't plan to make more - it might be as little as 1,000, it might be much, much larger, but this print run is it and nothing else comes after this. As opposed to "unlimited", meaning "we're just gonna keep churning these out, print run after print run, until you nice people stop buying them."
This new print run exists for one reason and one reason only - there were a LOT of people who missed out on the initial sale of these decks and would love to get some without having to spend a king's ransom. Alex Chin is trying to make these people happy while at the same time not piss off the collectors screaming "but I thought this deck was LIMITED." Well, it is - in the original gold foil and whatnot. Think of this like the Crown decks - version one came and went, so version two (the unlimited edition) came into being and just keeps getting reprinted when it sells out. Version one is still "rare" and "limited".