The whole concept of "membership", starting with De'vo's "XCMers versus Magicians" and continuing with Skulkor's "Brotherhood", T11's Rebels and E's Sultan Republic, is nothing new. People like to feel like there's a place where they belong in society, so providing an artificial place through marketing has been known to succeed before, at least for the short term. It's easier to sell a "lifestyle" rather than a membership to the general public, but within this community, there's not that much to differentiate us in the sense that everyone is either a card collector, a magician, a flourisher or some combination thereof. Since there's a long history of magic societies and guilds, membership is an easier sell to this crowd. But without the depth of a true membership experience, the appeal wanes quickly.
Guys, honestly, I didn't even notice the scroll bar at the bottom of the photo. I miss how the previous skin of this forum allowed you to more easily show an entire photo without the need for scrolling.
So - it's a deck in a wooden box. Laser etching means easily mass produced, but this could still be a limited edition of some kind; in fact, I'm nearly certain of it. I'm guessing this will be T11's big Black Friday item. Perhaps they'll sell it much like E does with their rare decks - buy X, get wood-box deck. They did it last year with the Brown Wynns, the blue JAQKs and the last of the White Centurions.
EDIT: late-breaking idea - what if USPC decided to go into "lifestyle" products much like D&D has with things like their lotion, invisible bookshelf and Ace of Spades bottle opener? This could still be a wooden clip or box sans playing cards...
