Just bought a brick of these as well as Lalita's DIY Rose From Cards download from the wire. I'm gonna make a dozen roses out of the Love Me deck and put them in a vase and make it look really nice for my girlfriend for Valentines Day. By giving a gift that is homemade vs store boughten I think shows a little more thoughtfulness and effort. Plus I'm putting a little bit of myself in this gift when I give it to her. Cant wait for these decks to arrive so I can start making this for her!
I gave my then-fiancee some roses made for me by Lalita - Bike Riders and S&M v6. She's not a huge fan of my collection, but she loved the roses.
I will say there are some elements in this deck that I like. The pure text back is pretty cool in the sense that it looks haphazard and maintains a two way back at the same time. The borderless design helps too. But the design of the ace of spades/hearts is terrible. I don't like that sketched out heart design. It looks tacky. Not to mention I have an inherent problem with Valentine's day. I see no need to but stuff from the companies that created a day just so we have to buy stuff from them. I think that the commercial "love" theme of the deck and the tackiness of both the hearts and lettering completely overshadow and crush any good elements that once were.
EDIT: Just noticed. "Ace of love"? Really?
I can dig the whole "commercialism" thing you're talking about, but women for the most part consider it a big deal to be treated nicely on V-Day. In Japan, they make such a big deal about it that there's a reciprocal holiday on March 14 called "White Day", where girls do nice things for the guys who were their Valentine's Day sweethearts. Maybe it was started by some companies dozens of years ago, but it makes it no less real today. It's also how Christmas came to be such a big deal with gift giving. Memorial Day used to be a time for remembering the men and women of the military who died while in service, and Labor Day was a celebration of union labor solidarity - now, they're more remembered for being the unofficial start and end of summer, celebrated with giant barbecues and lots of beer. That didn't happen by accident - companies saw a need and fulfilled it, and people decided they liked it and wanted more.
As far as the art behind the deck, well - one man's art is another man's junk, right?