I agree with Alex 100%
Sending your cards out to a reviewer is something you do after printing to help boost that second wave of sales but never should be used to introduce the deck. I'm sure the idea of having DeckReview spread the word seemed ideal with the large amount of subscribers he has but you have to consider analytic and who is behind those video views. Its not enough to flash some art then to put up a Kick starter. You need to inspire those who are watching.
Let's look at federal 52 for a sec. If they had not produced there introduction video or the time lapse video of the art work, it would never have had the same level of success. He inspired and created an emotional response to his viewers.
I'm not saying that is the only way to go because its not but your not exploring any effective marketing methods.
It doesn't matter now, at least for this deck. He squeaked over the "finish line" with goal + $81. That's a TIGHT margin for error - I hope he's accounted for it.
As far as the other deck project he's running, he's got people posting complaints about not receiving their 1st Edition decks and now he's trying to make a 2nd Edition...
I didn't even utterly hate the design on this deck - it just wasn't enough to push me to invest. There's way too many deck projects running now - I can't remember how long it's been since I was tracking fewer than twenty projects at a time on the NDR. If the trend continues unabated, I'll have to strip down how I create the report, 'cause I won't have enough time to put into it. With so many options and limited funds, if a deck doesn't stand up, reach through the screen, grab my eyeballs and make sweet, sweet love to them, I'm going to pass.
I bet that if he approached a decent-sized botanical garden or nature reserve or something to that effect, one with deep-enough pockets would have been willing to fund a Bicycle version of his deck outright, no KS project needed, especially if he was willing to brand it with their organization's name. In that setting, they'd practically sell themselves. It's like selling a nudie deck at the Museum of Sex. Even a chain florist like 1-800-Flowers.com would have been at least interested, I think.