Hi Collector,
Thanks for your reply, I'll go into further detail as to why the two parts on the cards. It basically boils down to an allusion of the Yin-Yang so I wanted to show both faces of the coin on the face of the card.
Each of the suits makes a reference to what I believe are some of the core conflicting ideals, morals or values within one person. These obviously change from one person to the next based on their life experience, education, social influence, etc.
Spades are your basic good and evil, and they are represented with the idea of Angels and Demons. It appeals to our sense of right and wrong.
Hearts deal more with the concept of beauty and ugliness. These are what I believe change the most from person to person, which is why there are so many styles of art, music, movies in the world.
Clubs deal with pacifism and war. It goes with our fight of flight response. How can someone rush into danger and some just run away. It also deals with the psychological factors of the people who in war become consumed by blood-lust and transform themselves into monsters, maybe not only physically but psychologically.
Diamonds deal with kindness (charity) and greed (avarice). It goes with our intentions when we give something, are we giving freely or are we giving just to get something in return.
As humans we never tend to stay in either extreme of the ideals but flow from one side to the other throughout our lives.
Hope this helps you understand better the project, should you have any question I can elaborate further.
Best Regards,
Martin S.
Lucky Card Company, Inc.
Edit - Forgot to wish you all a happy 4th of July. Leaving you with something extra I have uploaded to out FB page.