True, but I don't believe that KS needs to be exclusively for the little guy. If it works, it's a benefit to all involved, including the consumer. eBay is great for the average Joe to sell things and make some money, but huge corporations use it too. If it benefits everyone involved, including me, all the better.
As for this D&D thing, I have it on my KS launch calendar (yes, in addition to searching a couple of times a day, I have reminders for known launches so that I can get on board in a hurry if early bird or exclusive/limited items are offered), so I will be there when it's live. It may be a huge bust for me, but as of now, my interest is definitely piqued!