So, I gave the card images a closer look. And the hyperbole in the ad copy:
Executive is not the next move in playing cards. It's full Checkmate. Practically puts T11 to shame!
As I see these, they're a nod to collectors, perhaps also to flourishers. They used a black border on the back, a white "border" on the front, which some magicians can't use for some tricks - no need to rehash the Artifice bordered-vs.-borderless debate, please. They retained the "suicide King" but appear to have discarded most if not all of the other traditional elements used by some poker players to identify courts - none of the Jacks appeared one-eyed. So that alienates some poker players. The black edges on the back will be prone to the same chipping we all saw when the black deck was "the new black."
I'm also not seeing any solid connection between the concept of "executive" and this design. If anything, there's a greater resemblance of the courts to chess pieces than anything "executive" - and the joker has an image of a Staunton-style knight on it. They could have called it "X" - the notation for a capture on a chess score sheet - and it would have been a more apt theme.
Custom pips - nice, but I'm starting to grow tired of everyone trying to reinvent the pip with each deck they make lately.
It's a decent deck, and I'll probably get it eventually - it's just a matter of when. I'm simply not in a rush for it.