Jason - great to see you here, and it's great to see how open you are with answering questions.
As a customer of Murphy's, i've got to say i've always been nothing but impressed with them as an organisation. They do obviously care about their dealers, and whilst i'm not a magic dealer as such, i've always found everyone i've dealt with to be extremely professional and helpful.
It's an interesting decision that appears to have been taken by Murphy's to utilise Facebook and social media in general they way you have done recently, most distributors and wholesalers generally don't market themselves in this way. Is there a marketing strategy in place to provide more exposure to Murphy's products (and your decks) or is it just a case of 'we should use social media a bit more' like most businesses'?
Do you have any plans to bring any more designers in to work with you at Murphy's?