Who remembers the Tacoma deck? Despite being focused very narrowly on Tacoma, Washington, including rewards that had to be retrieved in person in Tacoma, it broke its goal and did very well.
Having said that, this deck is of practically no interested to anyone other than drinkers in Phoenix, Arizona or collectors who MUST. HAVE. EVERY. DECK!!! If he branded it with the Bicycle name, he'd be certain to snag a few more of those in the mix.