I'm on quite a few facebook KS communities and I can tell you, the first mistake of a KS project, is lack of previous backing on other projects, people want to know you've been through the process and are part of the community. The second is,asking for 70k, when a quick search for other card projects shows most have a goal of 7k to 16k, shows not only a lack of research, but will make people leery of pledging. Honestly to me, it screams "scam" to me whether that was the intent or not. The video is pretty terrible, theres no facebook pages, no website, a generic gmail account to contact the creator, the last 2 pledge goals are vague at worst, and the boxes, honestly, you can get handmade for $20 at any high school carpentry shop class, and they'll engrave it for you so it looks "laser" engraved for an extra $5. I realize that might be overly harsh, but this is just terrible.