To me, it seems a little disingenuous to say that it's an Art of Play project "in collaboration with Dan and Dave." Dan and Dave Industries owns the Art of Play! It's like announcing that you're playing with yourself...
We'll see what this all will amount to. Personally, I think it's an uphill battle to create an outfit like that. Kickstarter has just sucked way too much air out of the marketplace for something like this to breathe.