I don't see how this marketing strategy is 'bullshit'. It's totally valid. T11 already somewhat figured out their estimated equilibrium market demand/supply/price from the last JAQK decks. It would be silly to do a 2,500 run and sell out within 2hours when you as a company almost know for a fact that a 10,000 run will sell out in 72hours. Bottlenecking huge demand is almost never beneficial.
It's a matter of finding the delicate balance. Make too few, you have a lot of frustrated customers. Make too many, they sit around for a long time and cost you money. Make just enough to meet most of the demand, you leave your customers a) wanting more and b) more eager to purchase the next limited release, now knowing that if they snooze, they lose.
