To me, I put this into what I think of as a "Design" category of deck.
There have always been examples of these decks appearing, but recently I get the impression there are quite a few more. The reasons are not hard to imagine. A few huge KS projects and a zillion people who think "I could do that". And, from an isolated design perspective, they can.
It often IS good design. However, it's not always good playing card design. There's a crucial difference.
There are tons of examples of decks which are neither, a gratifying number which are both, but there are no small number of examples which are one but not the other.
Anyway, to me, this one falls into that "well, nice enough, but not my cup of tea" category.