My 2 cents on internet confidentiality:
I don't think Benny was is the wrong at all. It's not like he slathered leaked photos on Facebook, pestered the Virts for a peek, or even posted a sales link. The original post was just a friendly FYI. Not even a very intriguing teaser. But if you give people "private" photos via email, you should expect them to leak. Expecting them 1000+ people to keep something as cool as this on the down-low is like Nixon releasing the Watergate tapes to the NY Times and expecting them to stay quiet.
Risking getting flamed/rep dropped, I will say that they released full pics of the back design today, and they're MUCH more innovative than a Red-Blue color change. They look stunning. (Not posting pics, because I feel that would be leaking a bit too much.)
If you haven't signed up, I'd get on their newsletter.
http://www.thevirts.com/