I noticed the names in question:
Dylan Tay (with photo)
Dylan Tay (without photo)
Tay Cheng Hong
Dylan Tay Cheng Hong
The only photo is the one Dylan Tay noted above, which is of a kid standing in what appears to be an office building or a building lobby, wearing a hooded sweatshirt, hood raised, and a Guy Fawkes mask.
It's unusual, but in itself, not entirely bizarre. Assuming there is a Dylan Tay Cheng Hong using all four identities, it's not beyond belief that he's registered four different accounts for the purposes of taking advantage of things like early bird offers and limited rewards - why mess with add-ons when you can just order as another "person", right?
There's a lot - a LOT - of noteworthy and recognizable names backing this project, not the least of which being Art of Play - yes, that's Dan and Dave Buck. While Victor's implying a scam, I'm inclined to doubt it.
Now as far as this guy being a kid - it's not exactly been a secret. He's had another project, and it was dead clear in that video that he's a high schooler at best. It doesn't render him incapable of fulfilling the project, and he appears to have planned things so the decks should be completed and ready to ship while he's still on summer break. I only hope he realizes the amount of work that he'll be wading through when that time comes. But it sounds like he's got a "support network" in the form of his family, so he should be OK. I can think of far more projects where one lone guy got in over his head and never completed fulfillment than I can ones that were created by a kid operating under the supervision of his dad.