I think that what Expert is proposing and what Art of Play displayed in that image are two different things.
Consider this:
A retailer obtains a pre-existing deck from another company and decides to slap their name on it using a deck seal before offering it for sale. This I would consider akin to buying a car from a used car dealer where they affix a sticker on the car with their company brand. I don't even appreciate when new car dealers do this, never mind used.
A retailer enters into an agreement with a deck company, arranging for a supply of their decks to be branded with the retailer's name on them, in effect creating a second edition (although it's different only in the deck seal). This, going back to the car analogy again, would be to me like buying the "Eddie Bauer" edition of a particular SUV or the "Shelby" version of a sports car.
As I see it, if a deck maker wants to place a retailer's sticker on their cards, that's fine by me - it's their product do to with as they please. Hardcore collectors will want every single version and will pay the extra for a copy of each, while the rest of us will be content purchasing however many decks we meant to get in the first place with either seal on it. If a retailer is doing it, though - I can see where some collectors would be irked by this. If It was a deck I planned on using, I wouldn't really care, but if it was something I was saving for my collection, I might. Then again, there are collectors who keep price stickers on their decks from the retailers they were purchased from, making for some fond reminiscing down the road about how cheap decks were once upon a time.
I find that there's a certain irony here with this adding of stickers on decks by retailers, especially in that the Buck Twins are involved. Remember a dealer named Dealing Deuces? His website still exists and he still sell decks there - some of his prices are still as outrageous now as they were then, though he's no longer offering silly things like Golden Nugget decks for thousands of dollars a deck. He sells "Jerry's Nugget" decks, but only the diamond-back ones that were manufactured for use at the tables, likely of a much more recent issue. For a brief while, he started coming onto this board as a member and posted messages.
He ordered from USPC a reprint of the Arrco Tahoes and is listed on the bottom of the decks' tuck boxes as the deck's producer. I can't recall if it was just the red and blue decks he had printed and someone else did the other two colors or it if he produced all four colors currently in circulation that are of recent origin (red, blue, black and "white" [inverse black]). He decided to take a limited number of these decks, wrap them in foil to look special, put his own custom seals on them with serial numbers and such and sell them to the public as a 500-piece "First Edition" rare set. I don't recall there being a lot of takers here - remember, he was expensive, in some cases outrageously so. Also, these seals, while created by him, didn't have his name anywhere on them - they looked like something USPC might have created because they bore an Arrco logo. I managed to find the decks from a reputable eBay seller without the foil condom around them at a reasonable price, so I have them in my collection.
Then this happened:
www.playingcardforum.com/playing-card-plethora/gold-ace-fulton's-casino-deck-by-dealing-deuces-fake!/He got his hands on a supply of the orange and brown initial release of the Ace Fulton's Casino decks from Dan and Dave. He took some of them, wrapped them in gold foil as he did with his Tahoes, then copied the Ace Fulton logo and placed it on the outside of the gold foil, probably by having the logo printed on clear stickers, offering the product for a noteworthy mark-up as another "special edition" of some kind. People were freaking out, thinking it was some kind of special version of the deck produced by Dan and Dave - after all, their logo was on the foil, right? Well, someone brought it to the Bucks' attention and they stated publicly that they did no such thing and it's not something they created.
We never heard from Dealing Deuces here again, and it's been a year since he posted anything to his Facebook account. Some of the people hearing about this "deck dress-up" nonsense were in the mood to lynch him, assuming we did silly things like that... But now, here we have the Art of Play, a Buck-owned company, suggesting they may do something similar. To to be fair to the Bucks, there doesn't appear to be any effort to deceive as was the case with Dealing Deuces. But those with the "gotta get 'em all" mentality still caught in high gear would want these just like the original versions...
As the market continues to grow at a breakneck pace, I'm finding it easier and easier to not have to get every version of every deck. I don't even get close to it. I pick and choose carefully now, and ironically in a time where there's more custom decks available than ever, I'm buying fewer and fewer of them.
