Thanks for checking out the preview. I received your comment on Kickstarter too.
Here's my struggle with dropping the term "luxury" from the deck... it's a term that private aviation can relate to. It was suggested to use First Class but I feel that is more relatable to commercial aviation. I've been trying to kick around other terms but none seem to fit as nicely as "luxury." I see where your coming from though and that's why I'm struggling. However, in support of the "luxury" term I want to make sure the tuck is made with a new and different stock rather than your standard stock and have a couple added features (see attached photo). Also, I feel like the Diamond Finish gives a more luxurious feel than the Classic Finish. I'm hoping this would champion using the "luxury" term. What are your further thoughts?
I saw your question on Kickstarter regarding shipping rates. It's going to be reasonable - I am NOT looking to make a profit on shipping. LPCC will be accomplishing the fulfillment of the decks backed on Kickstarter. This will help the timeline and urgency of delivery to backers. I'll be sharing the cost with backers from the US and Canada. International shipping will be more cost effective for me and backers with LPCC fulfilling the decks.
I do now see your reason for wanting to stick to the term, though it doesn't change the term's present situation - overused and a little cliche. Certainly there are synonyms to "luxury" that are close enough to convey that top-quality feel - in fact, there's one right now; "top quality." I don't see "deluxe" terribly often on cards, other than to indicate that a deck is the "deluxe" version of the original - that term actually works in your favor, particularly with collectors. "Premium" appears now and then, but perhaps "premium quality" would work, or even "greatest quality." "Best grade" or "best quality" could be a keeper as well. Another good term is "elegant," as is "extravagant" and "opulent." Surely there are MANY other synonyms and that I've barely scratched the surface - you, my friend, should become besties with a thesaurus! Save the heavily-overused terms for the unimaginative.
Definitely use the LPCC term for the finish - "Diamond Finish" practically screams luxury without saying a word. Perhaps you can even use the term "Diamond Edition" as a subtitle to the deck's name! There's countless other "Edition" terms that would be splendid - Platinum, Gold, Private, Exclusive, High Flyer... It just occurs to me that some of those terms are used a lot for strip club names as well!!
High grade, high quality - USPC used to print the Aristocrats made under the Russell name in a finish called "high finish" and it also seemed to indicate luxury. You might do well, in fact, to copy some of the design elements of the Aristocrat tuck box - to me, that brand and that box always convey luxury. I know you're looking for a certain look and feel, but your tuck box might be a little too stark and austere in appearance, though that lovely plane on the front helps. You know that you're permitted to use more than a single color, right?
Finally, I wouldn't use "limited edition" - that's another overused term, since ALL KS projects are limited in their print run size. Treat it like it's giving off gamma rays... And stay away from anything that USPC might consider to be an infringement on their "Aviator" brand!