When I was visiting NYC late last year...
You were in my town and didn't even say hello!? I feel offended!
This style has become more common in recent years. A lot of people call it a "Casino Style".
Here are few well known examples
I wouldn't call the Jerry's Nugget deck a "recent" anything!
But yes, this is a style that originated with casinos and is pretty popular with collectors today. I get the feeling that it was the Brown Wynn deck that kicked this off as part of the modern collecting boom - Theory11 had it as a rare deck for a while.
@Rob - The minimalist deck is here to stay. I think you can even call it a category. I heard something about fanboys...
It's not REALLY a minimalist deck. It's only the back designs on all of these decks that are simple and/or minimal - in most of the cases described here, the faces are standard or close to it.