Thanks everybody for the input! The box has been a major point of focus for us, as we believe that a unique box could be a major selling point. I considered using the current sideways tuck design with embossing, foil and such, but I felt that it would be a little lackluster. I'm really hoping that the tuck case we create can be used for future projects as a feasible tuck case style. This decision was mainly inspired by the Buck Twin's Private Reserve decks. I would like to take the same path and create a new style of box, something that will draw interest and create great first impressions.
My plans for pricing on the decks of cards would most likely fall between the $7-$9 range, depending on how many we choose to print. I think this price is more than reasonable considering the current state of the premium playing card market. The key here is to create a new style of tuck case that can be produced/sold in the same price range as other tuck cases. If I have to invest more money on my end to make this a reality, I will.
Again, thanks so much for the input! Very much appreciated.
-Patrick Varnavas