If all a company ever offers is limited, short-run decks, they'll never make the money to turn it into an ongoing business - it'll remain a sideline or a hobby. Were I making decks, I'd WANT to make a stupid-common deck that everyone wants and uses - and the gaffed versions, too. I might not beat the sales of Bicycle Standards anytime ever, but perhaps I'd become the deck of choice for magicians and card sharps - I could live with that, easily. And if I was just lucky enough, it could become a full-time concern - who doesn't like the idea of being your own boss? It's been done before so it's far from impossible - one needs the right amount of success and motivation.
Im going on 26 months doing nothing but that. How bout in another 24 months you buy me a steak dinner when I'm still doing it. 
Pretty good hobby.
How about I buy you a drink at the next 52+J con instead?
