I think the basic concept of a readily-available deck with a nice custom design at a price lower than most decks is outstanding. But it should never have been launched on Kickstarter. He should have had the deck printed and offered if for sale, plain and simple. Do you ever see companies like Ellusionist, Theory11, Dan & Dave, David Blaine, etc. selling their common, inexpensive decks on Kickstarter? NO! They print in similar quantities to what this deck will cost and they get a steep-enough discount per deck that they can sell them cheaper than most Kickstarter decks, even after you account for shipping.
I think the idea of a limited version of a common deck is not exactly unheard of - who remembers trying to buy Ellusionist's Red Artifice deck when it was first released? But - and I've said this before in other places - the mere existence of a deck is no guarantee that you'll be able to get that deck. It could be, as in this case, part of a special "customer loyalty" offer you aren't willing to participate in, or it's too rare, too expensive, not for sale, only available to the first person to crack the Grand Unified Theory, only available as a gift for staying at the first orbital hotel, only found in Davy Jones' locker, awarded as a gift for beating the goddess Diana in a footrace, etc.
Collectors - you buy what makes you happy and is within your means. Let others buy the expensive stuff and they'll have less cash when the next cool deck comes out - a golden opportunity to be that lucky recipient.
Would it be great if we could control pricing on decks of cards, so all of them were affordable, and quantities, so they'd be are rare or common as we want them to be? Perhaps. But that is a pipe dream that will never happen, not in a free-market economy. Jackson was not entirely unsympathetic, to the point of sweetening the offer to include two rare decks. But it's his choice and his choice alone as to how and why his decks are priced and available as they are.
Decks of cards are like trains at rush hour - there will always be another train coming to the station, and sometimes faster than you'd think.