I believe they'll be sold for $7.95 with brick discounts.
Actually we "lucked out" - it's the standard retail price.
If I created this same exact deck a few months ago, it woulod have been received with quite the....dare I say, "Critisism".
I think E is milking the Madison branding too much, and with little effort or originality involved. I'm sure decks will sell by the boat loads, so it won't really matter, but as far as design and concept, I just don't see it. Not to mention the marketing was so aimed at a specific "Buying" demographic it's not even funny.
If you like them buy them, if not wait for the next Madison deck.
I've stopped getting the Madison decks - too much of the same thing over and over.
My take on their campaign:
The video: starts interestingly enough, but doesn't show off the product in any way. Sounds like they were going for a "1984" Mac image ad and ended up with something you're more likely to see in a no-budget B-grade heist movie, the kind a film student might make in his first year. They were clever in conveying the robbery, but as aficionado of film and special effects, I can see where and how things were faked - especially the explosion at the end.
The cards: um, okay... If I took any five of Madison's decks, placed one card each face-up on a table and tried to figure out which was from which deck, I'd fail miserably or get exceptionally lucky. Marked? Gee, what a surprise. Does it use yet-another marking system that you have to memorize? I'd say yes, based on the back pattern not being a Madison logo...
Madison (and probably McKinnon as well) did fantastic work on creating a marked version of the Bicycle Series 1800. Plain numbers and letters secretively hidden in a deck design that is so off-beat, "going to the movies" becomes impossible because on that back there's movement EVERYWHERE. They didn't go crazy with the faces, leaving them completely alone. THAT is an EXCELLENT marked deck, even down to the stiffer stock used for better longevity. I rarely buy by the brick - but this deck, I bought a brick. They take some practice to read, but NO ONE will ever spot them as a marked deck unless you pull a really dumb routine that makes it obvious.
But this? I'm sorry, but I'm just not motivated enough to buy them. I wish I was, but aside from the new back, which is really a variation of what Madison did with his T11 deck if you think about it, nothing else jumps at me and screams "Buy me!"
Since the deck is marked, I moved it to the Bonanza board. If you spot topics that are on marked decks in the Plethora, I want to move them all to the Bonanza board so please let me or Rob Wright know. The Plethora decks should all be 100% straight - the only exception I'd make would be a one-way mark, obvious or subtle.