Short story is that Jonathan started working for Ellusionist quite a few years ago, eventually moved up the ladder to the top just below Brad and after a while decided to leave and start up his own company.
If we go into details about his time at E, him leaving and starting up t11 etc it'll be a different story depending on who you ask and nobody involved is interested in discussing it much further nowadays. Both companies have a place in this industry, we let them do their thing, and that's it really.
As for what individuals from either side say or write - well, that's up to them. Some take these things way too serious, and most of the people having strong opinions don't even know more than a fraction of the facts. I wouldn't waste my time thinking about it.
As for Zach - no idea if he's serious, just joking around or something in between. Can't say it is something we spend much time thinking about either.
Boring enough for ya?