Hi Guys,
This was an especially fun project for us because Ricky is such an important part of Conjuring Arts (which owns Expert PCC).
We did these in Master Finish. Presently the first and only decks Expert has released using Classic Finish are the Classic series. Other custom decks will come out soon from other designers using Classic finish. Many guys really like the more embossed and more papery feel of Classic.
We are starting to adopt the "Genie" as our main logo and you will see his face on our website, Zen decks, our standard Ace of Spades and other swag that is coming soon.
Before Expert we printed a bit over 100,000 decks at USPCC and they were all marketed by Conjuring Arts. We put Conjuring Arts name on these decks and occasionally we heard from magicians that during a performance (or after) a curious laymen picked up the deck's box and read the word "Conjuring" and immediately assumed the deck was trick. We thought that by using the Genie face we could still keep something magical on the cards without spectators thinking the deck was trick.
Hope this clears a few things up.
bk