I can understand wanting to get this campaign off the ground before valentines day. Even so, it;s difficult to back a second campaign when the first hasn't yet been fulfilled. Russian folk art playing cards was the first campaign run by Natalia I believe.
About the deck itself, my favorite part is... the tuck. On the card faces the pips on the indices are a little too small, it throws the balance off for me. With the courts, the pips next to the indices are too close to the indices for my taste. Again this throws the balance off for me. I'm not going to get into the art, I understand the direction and I think it's fitting and fun. I would prefer the words "Love is..." left off each card face, it's already the title of the deck and on every card back. I don't care for the jokers myself. Something about the card back isn't for me. I feel like if there are going to be straight rows of hearts running down either side, they probably should be running in straight rows along the top and bottom as well or there shouldn't be straight rows of one direction hearts anywhere. Balance issue for me. Lastly, I would have liked to see slightly more traditional aces than what's offered here. The whole cakes thing, I get it I do, I just want more Ace on my Aces. lastly, cards like the two of diamonds and the five of spades feature large hearts on the faces. These are just examples mind, I feel like they're overpowering and given the small pips on indices could initially throw someone on what suit they are. This happens all over the place in this deck.
I think the theme is great. I really do like it. The little fella on the KoH card cracked me up, he's got that deer in the headlights look and I think he's hopped up on something. I've been to a wedding where the groom looked like that haha, made me wonder if the brides father and his shotgun might not have come into play there.
This deck is loads of fun. It's not for me in it's current state though.