Wow... I *don't* like it.
I also am tired of trailers like that which focuss more on the acrobatics of a person rather than focussing on the deck. I mean, what are they selling: the deck, or McKinnon?
It's okay for a KickStarter project, because in many cases, you're finding out about the person who's project you're investing in. For an Ellusionist, T11, or any other big company deck, I'm not a fan of such trailers.
Once or twice is okay... after a while though, it sucks. The Kings trailer was the worst of the lot -- the cards barely even made an appearance (I can understand why though, because the cards sucked).