I don't know if you stepped in the lattest Uusi campaign (BRüt), but it worked like this one: the style was set, a couple figures displayed, but they were (and still are) being released to backers one by one. Both, Uusi and Robinson, two of the most succesful deck designers at this moment.
Anyway, it's true that this project is quite different from previosu JR ones, so a little more art and less "blind faith" would have been nice.