Looks like he dropped his goal down to about what he made before. USD$20 with free shipping for one deck is kind of high, I think I'll just keep an eye on it this time and see how it goes before diving in. I do like the cards but I don't know if I like them enough to spend $20 on.
Old goal was €4,000, new goal is €1,500 - but he's also announced the printer is MPC. If an MPC deck isn't worth US$15, it's certainly not worth US$20 (which is more than he was charging last time). And this time, no early bird pricing. Three tiers: "donate a euro," one deck and two decks; that's it.
It looks like he specifically tailored his goal to match very closely the amount of cash he was able to get pledged in the previous project. Not bad from a business perspective, really, though it doesn't make the deck any more attractive, plus he's neglecting to account for "whimsy" - the fact that some people will back once, then flit off to the next project, barely away they backed until the reward shows up. Whimsical backers are unlikely to be repeat backers to a failed project because their interest in it has already waned. If the goal was more like €1,000, he would have stood a solid chance - at this goal, it's more like fifty-fifty.
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