As many of us have learned over the years of designing things, it is patently impossible (and I do mean that in the strict sense of the word) to please every person in the audience. That is just fact, and it is borne out time and again. So, the best approach as a creator is to do things that inspire yourself, do the very best that you can, and then (provided of course that you have some level of common sense for your market) you put it out and hopefully people will like it.
I've personally found that with my audience, smaller projects bear more fruit in the end. However, there are many fixed costs and compensation for time that don't change, so a small run project is naturally going to cost more to the end consumer. Doesn't matter what product or service you are talking about, that's just reality. I chose to do projects like Zenith, the Standards or the upcoming Chancellor without the complexity of crowd funding, but they are not "artificially" limited. They are limited by financial models, the many (many) costs involved, the need to be profitable and the realities of fulfillment.
Jackson has a market that is used to Kickstarter, so it's seamless for him to use it and that's why he returns. It makes complete sense for him to use KS as it's where people expect him to go for each new release. Only a moron purposefully makes it harder for their customers to buy, so as long as he's ok with the fees and other costs, why fight the momentum?
To be blunt, if new people find it difficult to compete then the market is working. There are too many people putting out shoddy work and their respective games need to be stepped up, experience needs to be gained and their effort raised. I'd wager that most of the "top" card designers had decades of experience (which has both a value and a cost) before they got into cards and folks with a week of experience in Photoshop should expect to be crushed. Those with humility and a willingness to learn will try again, and those who don't will go away. Which is exactly how it should be. Nobody starts in the mailroom and is CEO the following week, though it seems that culture has developed this insane notion that everyone is entitled to instant success.